GROW UP – Fundraising Campaign

Visual Identity & Brand Illustration

I was asked to create a playful visuel identity including logo mark, illustration elements for animation and complementing brand illustration of Grow Group´s distribution and production network. In use across explainer video, presentations, SoMe, website and printed merchandise.

Grow Group are one of UK´s largest medical cannabis companies and leading the efforts to improve access to, and innovation in, cannabis medicines. They are already the largest importer of cannabis medicines in the UK & Ireland. The initial crowdfunding round hit 100% of its target in just one hour on Seedrs.

Art direction: Hanway Associates
Agency: Penfield and R-A-D.