GROW UP

Visual Identity & Brand Illustration

I was asked to create a playful visuel identity with complementing brand illustrations for Grow Up fundraising campaign by Grow Group.

Grow Group are one of UK´s largest medical cannabis companies and leading the efforts to improve access to, and innovation in, cannabis medicines. They are already the largest importer of cannabis medicines in the UK & Ireland

I created logo, typography, colorprofile, brand illustration and animation which is in use across digital platforms, SoMe campaign, video, website & merch.

Art direction: Hanway Associates
Agency: Penfield and R-A-D.